Mentoring your SEO team effectively

Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. Developing well-rounded SEOs requires a strategic approach that goes beyond technical knowledge. Mentorship becomes a cornerstone in this strategy, providing a framework for growth, guidance through challenges, and the support needed to unlock their full potential. Today, Eric discusses mentoring your SEO team effectively.
About the speaker

Eric Hoover

Jellyfish

 is a little camera shy

Eric is Director of SEO at Jellyfish

Show Notes

  • 01:31
    A mentoring framework for building well rounded SEOs
    Start with understanding new team members strengths and skills theyd like to acquire. Build upon existing skills, like content writing, and gradually introduce complementary areas like technical SEO, and new skills to develop well-rounded SEOs.
  • 04:56
    Fostering a collaborative and educational culture in SEO teams
    Its important to build an educational mindset within SEO teams. This is achieved by encouraging knowledge sharing through internal training sessions and open communication, ensuring everyone feels empowered to learn and contribute, regardless of experience level.
  • 08:31
    Maintaining engagement in mentorship programs
    Tailor discussions to mentees' interests, and expertise, and probe to identify their current challenges. By prioritizing their passions and providing a supportive space for idea exchange and problem-solving, mentorship remains effective and enriching for both parties involved.
  • 12:09
    Providing guided support in mentorship
    In mentorship, it's valuable to provide guidance rather than offering immediate solutions. By listening and offering guidance, mentors empower mentees to find solutions independently while providing a supportive framework for growth.
  • 15:34
    The importance of asking for help
    In both mentoring and work scenarios, it's crucial to ask questions when uncertain, as seeking clarification benefits everyone involved. The reciprocal nature of mentorship not only aids mentees but also creates opportunities for continued learning and knowledge sharing.
  • 17:46
    Maintaining enthusiasm in SEO mentorship
    When mentoring someone, its important to be enthusiastic as it plays a key role in keeping individuals motivated and engaged. Similarly, mentees should demonstrate enthusiasm for learning as this mutual enthusiasm helps maintain motivation throughout the journey.

Quotes

  • "Within the field of search and SEO, if you're mentoring, try to keep that enthusiasm up as much as possible" - Eric Hoover

  • "For people who are looking for mentors, show that excitement to learn." - Eric Hoover

  • You will waste more time not knowing than just asking for help. I'd rather have someone ask me or the team for clarification, advice, or mentoring because it'll benefit everyone all around." - Eric Hoover

  • "If someone is struggling to figure something out, I'll jump in a little more and help them. But mentorship is really about being there as a support system for them, not an immediate solution." - Eric Hoover

  • "I've been doing SEO for a long time, but there are plenty of times I've been mentored by senior managers who are coming up with new ideas, new ways of working, etc. It's about building an educational mindset." - Eric Hoover

About the speaker

Eric Hoover

Jellyfish

 is a little camera shy

Eric is Director of SEO at Jellyfish

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